You now have a really great web site - but does anyone know where it is? Doh!

We cannot emphasise enough the importance of a marketing programme to launch the site and integrate it with your day-to-day business. You wouldn't throw a party and leave it to chance that your guests know where to go. Anyone could stumble upon your site but wouldn't it be better if the people you spent time and money developing the site for knew where to find it?

You have a domain name - use it. More and more companies are realising that the majority of their target visitors do not stumble across their site via search engines or randomly typing in domain names. They were either made aware of the domain name via traditional marketing media (radio, television, newspapers, magazines, etc.) or they followed a link from another web site. Think about how you can make your customers aware of your web site address. Consider links or adverts on the web to increase traffic. If you do not have a dedicated marketing function that can assist with this important aspect of your web site, then we can help.

We are always happy to share our experience to help you construct an appropriate marketing communication programme. Appleton Bamforth provides web sites tuned for business.