Flavours
Communication is the key. Every time your customer / supplier comes into contact with your business you have the opportunity to influence their decision to buy / trade with you. You can use your site to target any of one those opportunities or even create new ones to exploit.

Don't let the sales transaction dominate your thinking. What about using the web site to offer after sales support? That could keep your customers coming back.

E-business comes in many different flavours - limited only by your imagination.
  
Opportunities
A web site provides the ability for your business to be accessible to your target audience 24 hours a day, 7 days a week. If that is what you want!

Other potential benefits include:

• A wider audience for your products / services
• Additional channels to market
• Better communication with your customers, suppliers and business partners
• Wealth of market research information
• Ability to provide after sales support for improved customer retention.

Requirements
You won't be surprised to find that for your business to move into the e-business arena a web site is required. Not necessarily your own site, but your business needs somewhere for your target audience to visit.

However, you may NOT need a computer!

Surprising? Not really. How much business do you transact via the fax or telephone? A web site can be tuned to route all e-mail communication to your fax machine. Simple. But effective. And of course your customers may prefer using the telephone anyway. E-business does not have to be complex.
  
Help
Appleton Bamforth specialises in the development of cost effective, business tuned web sites for small to medium sized UK companies and organisations.

What do you want to achieve with your site?

Hint: a web site should make a tangible difference to your business.

You may not have all the answers at your fingertips. For a free, no obligations consultation on how a web site could boost your business then call us today.